Marketing is a tricky thing, especially when it comes to making a logo that will represent your company for years to come. Some companies do such a good job that you might not even notice their hidden meanings!
Subtle marketing is one of the best ways to do it because it manages to get the point across without irritating your audience. These companies have nailed it! Check out the best 15 logos with hidden meanings.
1. Baskin Robbins
You know how they always say they have 31 one flavors of ice cream? Well, they have that right in their logo! Once you see it you can't un-see it.
Toyota's logo has a couple meanings. One, it apparently can spell out the company name. And two, it apparently is hinting at its past of making weaving machines by making a stylized image of a thread passing through a needle.
To one person, it is just the letter b, to another it is a person wearing headphones.
This brand has two little people in the middle dipping a chip into a bowl of salsa - just in case you weren't sure what you were going to do do with the chips.
5. Hershey's Kisses
So if you tilt your head to the left, you can see they worked one of the kisses right into the logo between the K and the I
Apparently the Swiss town where they were made has a bit of a bear problem. Take another look at the mountain!
You see that smiling face? Well, take a look at the G in Goodwill.
8. The Bronx Zoo
The legs of the giraffes look familiar?
9. Formula 1
Did you think the red line was the #1? Well, look at the negative space between the F and the red.
10. Hope For African Children Initiative (HACI)
Do you remember those old optical illusions where if you look at it one way it's a bunny and the other its a bird? Well, there are some kids and a continent all rolled into one graphic!
Fast food's favorite daughter has a little trick up her sleeve too! Look closely at the collar on her shirt, the blue spells out "MOM". Trying to make everything seem mother approved is pretty important!
Take a look between the E and the X. See the arrow?
13. Pittsburgh Zoo & PPG Aquarium
Its a pretty tree but also a gorilla and a lion.
The arrow shows you what they sell, everything from A to Z!
15. Tour de France
The O in tour becomes a bike wheel and the R is a little cyclist!