When it comes to marketing, the New Zealand Police know their stuff.
These "beat cops" are drumming up recruits and they've got a rhythm you just can't help tap your toes to.
Earlier this year, they were responsible for the "running man challenge" that swamped our news feeds - could #ElevatorCops be another new viral challenge? It seems like they're open to the possibility:
Check out the video below - if this is a what it's like being a "beat cop," sign me up!