There's a seriously disturbing new social media scam that is targeting young girls...and it's dangerous.
The game is modeled on the popular animated series "Winx Club: School of Witches" and encourages the little girls to become "fire fairies."
The game is online and tells the girls that if they turn on the gas burners on the stove and say the magic words, they'll become fairies.
The post is originally in Russian, but is making the rounds in different countries.
The translation is haunting.
"'At midnight when everybody is asleep, get up from your bed and go around the room three times, then say the magical words: "Alfey kingdom, sweet little fairies, give me the power, I'm asking you." Then go to the kitchen silently, so no one notices you or the magic of the words will disappear. Switch on the gas stove, all four burners. But do not light it. You don't want to get burns, do you? Then go to sleep. The magic gas will come to you, you will breathe it while sleeping and in the morning, when you wake up, say: "Thank you Alfeya, I've become a fairy." And you will became a real fairy of fire.'"
The Russian Investigative Committee, which is the equivalent of the FBI, says the game could be some type of suicide game. But they also admit it could just be to scare parents.
For 5-year-old Sofia Ezhova, though, it became a quick reality. The young girl switched on a gas oven and suffered severe burns all over her body.
One mother was lucky to catch the smell of gas before it could cause serious damage.
"I woke up in the night and felt the strong smell of gas. My daughter, seven, had just left the kitchen and went to her room. It turned out that she had read in the Internet that to become the fairy of fire you need to go to the kitchen when everyone is asleep and switch on the gas oven. If I had not gone to check, our family of eight would not wake up in the morning. I talked to her and she promised not to hide her plans from me and tell me everything."
State investigator, Irina Minina, says this is no joke.
"It is being done not by amateurs, but professionals," she said.
Rainbow, the company responsible for the Winx Club Brand on social media in Russia, released a statement regarding the incidents.
'Rainbow deeply regrets the distribution of material, which apparently contains instructions for committing suicide and uses Winx Club characters. The company Rainbow, which products are aimed at promoting the values of kindness in children, is shocked by such cynical materials apparently aimed at causing harm to children."