Clarks shoes are an extremely respectable brand. They provide comfort, style, and long-lasting footwear for people of all ages.
However, the company landed itself in hot water when the name of one of their products in the UK went completely viral online. After some parents did more digging into the product, they found out it wasn't just the name that was the problem.
Clarks offered a boys shoe on their website called Leader, which boasted sturdiness, comfort, weatherproofing, and durable soles made for activity. On the inside, there were soccer balls printed on the insole.
The problem arose when parents went to search for the girl-equivalent version of the shoe. Hoping to find something in similar fashion and use, they were stunned to find the "Dolly Babe."
This shoe is not weatherproof, not comfortable, not made for activities, and has pink hearts inside it. The worst part, arguably, is the name.
"To call a pair of shoes for a girl Dolly Babe is dreadful. It’s wrong in all sorts of ways … this is just really silly," said Scottish politician Jacob Rees-Mogg.
“The idea that we should be bringing up a generation of boys to aspire to become leaders while the best hope for girls is to be Dolly Babes is just grim," added Greenwich Councillor Miranda Williams.
Clarks responded to the public outcry, after a post on their Facebook page saw over 17,000 shares.