It seems like Coca Cola is always coming out with a new and improved version of everyone's favorite soda. Whether they are reducing the calories or caffeine or adding a flavor, there is something for everyone.
Their newest addition to the popular beverage is deemed to make it the brand's healthiest soda yet.
"We're looking to add functional beverages," CEO James Quincy said on a call with media on Tuesday. The company is rolling out Coca-Cola Plus and Canada Dry Plus as part of a "fast-growing segment where ingredients are added to beverages to address specific dietary needs."
Coca-Cola Plus, is a sugar and calorie free soda with 5 added grams of dietary fiber.
This new drink hit the Japanese market back in February as part of the company's mission to add more "functional beverages" to their lineup. Apparently that means bodily functions, as well.
In addition to the added fiber, the company claims that "Drinking one Coca-Cola Plus per day with food will help suppress fat absorption and help moderate the levels of triglycerides in the blood after eating."
The company reportedly spent more than a decade researching and developing the drink.
To help stand out on the shelves, the company chose a white bottle with a Coca-Cola red cap.
“We chose white as the base color of the packaging so consumers will instantly recognize that it has new features never before seen in a Coca-Cola product,” Dr. Machiels added.
Would you try the new brand of Coke?