Uplifting | Beauty | Viral

Easy, Breezy, Boundary-Breaking. Covergirl's First Male Spokesmodel Is Here

James Charles' Instagram feed is an impressive collection of his amazing beauty transformations. He is a fan of highlighters and dramatic lashes, and he is about to be in every magazine in the country.  He has over 400,000 followers on Instagram - probably in part to his amazing senior photo - and has now signed on to work with Covergirl Cosmetics as their first male spokesmodel.

Covergirl shared a video of James announcing the exciting news himself.

The 17-year-old make-up artist is clearly excited to be part of one of the biggest names in cosmetics. James will be the face of the new mascara called "So Lashy" and will be in commercials with other Covergirls including Katy Perry.

"All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception." - Covergirl Press Release

James is breaking boundaries in the beauty world and taking a stand against gender-norms. What do you think of this teens makeup skills? Covergirl is happy to have him joining their brand, and cite him as an inspiring person for men and women alike.

"One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same." - Covergirl Press Release

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