We barely notice it anymore, but we live in an an advertiser's world. Whenever we're not looking at a television screen, computer monitor, or smartphone, we're seeing them on billboards, train stations and buses. It would seem that no surface is sacred.
Citizens Advertising Takeover Service (CATS) sick of it, so they came up with with a plan: catvertising.
"We tried to imagine a world where public spaces made you feel good," Glimpse founder James Turner told CNN."Instead of asking you to buy something, we're asking you to think about what's really valuable in your life. It might not be cats, but it's probably something you can't find in the shops."
The campaign to transform the Clapham Common Tube station in London, England began on Monday and raised more than $26,000 USD to replace the 68 ads with cute cats.
The photos are of stray cats from two rescue groups, Battersea Dogs & Cats Home and Cats Protection. The hope is that the campaign will encourage more people to consider kitty adoption.
Check out their purrrfect pics: