Since the 1960s, Lays has been taunting Americans by betting that we "can't eat just one" of their delicious potato chips. And they're right! Something about this salty snack makes them totally irresistible, and it's hard to make a bag last more than a week in my house.
If you suffer from 'hedonic hyperphagia,' or the intense desire to keep eating chips when you're full, you're not alone. The average American scarfs down 4 bags of potato chips per year (which is a lot). But are these treats really addictive?
Scientists have mapped the brains of rodents who are fed potato chips, and compared them to animals on a strict diet. They found that munching on chips regularly can rewire your brain like a drug addict, creating intense cravings.
In fact, potato chips are more addictive than other salty treats with the same calories, and that's not by accident. Experts working for food companies have worked tirelessly to make hyperpalatable chips - which is a fancy way of saying that you'll eat a whole bag while watching TV before you even realize it.
Everything from the chip's look to its sound has been engineered to hook you the moment the bag is opened.
Click the next page to learn how they make the perfect chip!