L'Oreal has made beauty industry history by casting a hijab-wearing ambassador for their latest campaign.
The beauty company has hired British beauty blogger Amena Khan to show its inclusivity for anyone who wants to wear makeup. L'Oreal has previously shown its stance on diversity by featuring male makeup ambassadors, extending its foundation shade range, and other products to compliment all skin tones.
While many people in society associate hair with beauty, Khan said beauty is more about how you feel, as opposed to how you look.
"Whether or not your hair is on display doesn’t affect how much you care about it," Khan said.
L'Oreal's newest ambassador is also promoting Elvive, a line of hair products that revitalizes damaged tresses. Khan told Vogue it's a massive deal a Muslim woman has been cast in the campaign.
"You have to wonder – why is it presumed that women (who) don’t show their hair don’t look after it?" Khan said. "The opposite of that would be that everyone who does show their hair only looks after it for the sake of showing it to others. And that mindset strips us of our autonomy and our sense of independence. Hair is a big part of self-care."
After announcing she a part of L'Oreal's latest campaign, Khan said it's a move in the right direction.