Nicholas Buttle is a pretty lucky man.
Actually, scratch that. Nicholas Buttle's fiancee is a pretty lucky lady.
Buttle was looking for engagement rings online when he came across one that he loved. He figured the ring was out of his price range, but still looked into it further.
Much to his surprise, the ring was only $1,110. Perfect! Nicholas placed his order online and made the full payment. He received an email with the shipping details and a confirmation number. The email also provided the ring specifications, and a guarantee that should the diamond be unavailable, a similar diamond of equal or higher grade would be offered.
Pretty standard stuff.
Later that day, Nicholas received another email from the retailer, this time telling him the diamond he chose was unavailable. Mr Buttle asked for a diamond of similar or higher grade, as mentioned on their website.
The company's response is what got people talking.