What's so bad about bar soap? According to a some recent studies by the research firm Mintel, bar soap is just too inconvenient for millennial bathers to bother with. The biggest complaints : bar soaps leave residue in the sower, require a dish for storage and don't last as long as liquid soaps.
There is also the unfounded concern that bar soaps dry out skin, as well as the fear that they are covered in germs. To millennials, bar soap is something their grandmothers used, while liquid soaps are more modern and youthful. As bar soap sales slipped down 2.2 per cent in the U.S. between 2014 and 2015, companies are wondering how to clean up their image.
So, how do we save bar soap? Beauty analyst for Mintel, Margie Nanninga, believes that consumers might be willing to buy bars if they came in more scents and shapes. Consumers who are concerned about the ethical impact of buying bars, could switch to natural soaps or even make their own. If you're still a bar soap lover, check out our DIY watermelon soap video here!
What do you think? Are bar soap's days numbered? Let us know in the comments below!
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