The Price Is Right has become something of a cultural institution. It has been on the air for longer than I have been alive, and apart from Bob Barker retiring to be replaced by Drew Carey, not much has actually changed.
The show has followed the same type of pattern for more than 40 years, and for most of the time span, it hasn't had any negative effects on how the game is actually played. That is until a man named Terry Kniess decided that it was his turn to "come on down."
Terry and his wife Linda were fans of the show and they watched a lot of it on television, and they noticed that the products didn't change all that much over the course of years which meant that the prices always stayed in fairly predictable ranges. So Terry and Linda studied and built their own system for winning.
Even though they were prepared with the knowledge needed to win, they still needed to rely on a fair bit of luck in order to have their names drawn so that they could be a part of contestant's row. As luck would have it, Terry's name was drawn and then the game was on.