Hugh Marston Hefner, the man behind the iconic Playboy magazine has passed away at the age of 91.
The famous publication confirmed the sad news on Wednesday through official statements.
The business man and reality star rose to fame after leaving his position as a copy editor for Esquire to launch his own men's magazine in 1953. The first issue of Playboy magazine hit stands featuring Marilyn Monroe has its cover girl, and that was the start of Hefner's long reign.
He has since been a prominent figure in popular culture who changed the way America and the rest of the world viewed sex. He went on to establish Playboy Enterprises, Inc., a media and lifestyle company that helped him build a multimillion-dollar empire including TV shows, licensed merchandise, websites, and more.