In a time where unicorn and mermaid colors are trending, makeup with a lot of pigment is getting attention. Whether its clear-to-rainbow highlighter or color-changing mood cream that catches your eye, this Texas-based beauty brand is rising to the top because of their viral products.
Chaos Makeup has gone from under-the-radar to the one to watch in just the past couple of months.
Megan Martinez, the 28-year-old founder of Chaos Makeup makes everything by hand in a small lab in south Texas with the help of only 2 other people.
While she keeps the secrets to her formulas under wraps, she shared her experience with Allure on how this colorful makeup company came to be.
Homeless at 14
The name Chaos Makeup was once part Megan's makeup artist profile when she was a teen doing freelance makeup to make ends meet. At 14 she was homeless and worked at Whataburger while doing classmates' makeup for school dances.
"Makeup was not something I did because I love it," Megan says. "It was something that I was just good at. At the time, it was a means of survival."
By 15, Megan considered herself a full-time makeup artist and that's when ChaosMakeupArtist was created on her Myspace profile. She became well-known for her 'chaotic' style, in both her appearance and work.
She was known for using a lot of shine and overall highlighting, and ended up creating her own colored highlighters for her clients.
"That was my thing," she says. "I was rebelling. If it was not cool, I wanted to do it. If it was not normal, I wanted to do it. If it was neutral, I wanted to make it colorful. I had to be the opposite of everything."
Find out on the next page how she went from a homeless teen to having a successful beauty company.