Target Is Ending Their Rewards Program And People Are Freaking Out

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Target Is Ending Their Rewards Program And People Are Freaking Out

Even if it's not often, odds are you've shopped at Target. It's a great one-stop-shop experience for everything you need at inexpensive prices.

In 2016, Target launched a pilot program with their new app Cartwheel, which allowed shoppers to earn points on each purchase and then redeem the points for coupons. Those coupons could range anywhere from 5 to 50 percent off items throughout the store.

Target VP of Digital Product, Sean Murphy, said there's really only one goal when it comes to the app.

"That means guests will have one place where they can map out their store trips, snag great Cartwheel deals on in-store purchases, check out Target's store and online assortments and, of course, make online purchases," Murphy said.

Sine the launch of Cartwheel Perks, Murphy boasts that users have saved approximately $1 billion through the app.

So why are they now shutting it down? And what is the last day you can redeem your coupons? Keep reading to find out.

Target announced in June that they would be merging Cartwheel with their main store app, with the hopes of "keeping things easier" for their consumers. However, a month later, they made the decision to completely end the Cartwheel Perks program.

"Creating simple, convenient and fun digital tools for Target guests means listening carefully to guest feedback and regularly making adjustments based on what we hear," Target told CNBC. "That's why we've begun phasing out the pilot Cartwheel Perks program."

The final day to collect points will be August 27th, and September 27th will be the final day to redeem them.

Even though Target says this decision was from "listening carefully to guest feedback" it doesn't sound like too many people are happy about Cartwheel Perks ending.

What's important to remember is that Cartwheel itself won't be ending, but just the Cartwheel Perks aspect. There will still be coupons available, but it is reward points that will no longer be given out.

Are you disappointed to see this program go?

Meagan has an intense love for Netflix, napping, and carbs.