Beau Jessup is just sixteen years old and has already founded a business and amassed a small fortune. Her product? Baby naming.
This clever young lady was inspired by events on a trip to China. Family friends had asked Beau to help them pick a suitable English name for their new baby. Although she thought she couldn't possibly be qualified, they assured her that she really could help.
As a native English speaker, she could steer Chinese speaking parents towards culturally appropriate names, and away from the misfortunes of being called Gandalf, Cinderella and Rolex.
In the past 20 years, there has been a huge demand for English names for Chinese children. Parents believe that having both a traditional Chinese name and an English name will give their children a leg-up on competition in future study and business ventures with Britain and North America.
So, Beau founded SpeicalName.cn, a website that helps parents choose a baby name based on positive personality traits. Parents choose their child's gender and five traits that best describe their hopes for their babies. Parents are given a shortlist of three names to choose from.
Each name comes with it's meaning and a celebrity with the same name. Users pay about $1USD for the service. Each moth about 27,000 parents visit the site, earning her just over $18,000 a month. Over 200,000 parents have used the site since it was launched, and her profits have reached over $56,000 USD.
What does she plan to do with all that cash? Pay for school of course. "I have a target to reach which will allow me to pay for my University fees and writing the text for the site was really good practice for my Mandarin GCSE," said Beau.