Believe it or not, Christmas is just around the corner and with it comes some of UK advertising's most heartfelt punchlines. If you're a fan of John Lewis retailers, then you've probably seen many of these advertisements throughout the years.
Many look forward to them - in fact, they've become a kind of cultural moment in the UK. Each short advertisement is a little story about friendship, family and of course, Christmas.
This year's advertisement reportedly cost about £7 million ($8.7 million USD) to make and distribute. Some people think that this years advertising budget was a little indulgent, while others are completely enamored of gleeful Buster The Boxer.
You'll have to watch it right to the end before you decide.
Did Buster tug your heartstrings? Did you choke up a little, like me, when all of the animals played together? Or, do you think it's a little much to be spending on a Christmas advertisement?
Check out two more of their advertisements to compare:
2015 Man On The Moon - John Lewis Christmas
2014 Monty The Penguin - John Lewis Christmas
What do you think? Let us know in the comments below! Please Like & Share!