Toys R Us is making the Holiday season and little more inclusive!
It's pretty evident the holiday season is overwhelming for everyone. Flashing lights, Christmas music, crowds, and deadlines make even the calmest person get a little stressed. Now imagine your child is also dealing with autism. It becomes a whole other level of stress.
Luckily, some Toys R Us locations are adopting a "quiet shopping hour" for families who have children with autism, so they can shop in a relaxing environment.
"For many autistic people and their families a simple trip to the shops, which should be an enjoyable experience, can be fraught with difficulty," Daniel Cadey, autism access manager for the National Autistic Society, explained. "Autistic children and adults can become overwhelmed with too much information inside a busy store."
The select stores will offer a shopping experience with dimmed lighting, reduced fluorescent lighting, no in-store music, and no loud speaker announcements. They will also offer quiet zones for families who need them. Artificial lighting can be overwhelming for children with autism, sometimes even causing physical pain.
"Making slight adjustments to stores and creating a quiet shopping period allows children and young adults to experience the fun in a toy shop, regardless of their disability," Toys R Us marketing director Mike Coogan said.
The idea is to make the holidays more inclusive for families who often have to make special arrangements for their children when shopping. Currently, the participating stores are only in the United Kingdom, but seeing as Toys R Us is an American company it would not be surprising to see some stores in the USA also join in.