Streaming services like Netflix have probably taken over your household because you can't be bothered to venture out to the cinema with kids who may find it hard to sit through anything that lasts longer than 30 minutes.
Cinépolis, a Mexican movie theatre chain, has a solution that'll turn trips to the movies into less of an ordeal. The cinema operator will debut two kid-friendly theatre concepts that feature full-sized playgrounds in the auditoriums.
Cinépolis Junior will launch at the Pico Rivera and Vista in Los Angeles and San Diego just in time for the premiere of the new live-action Beauty and the Beast on March 16. “It’s really intended to make kids feel welcome and comfortable,” Cinépolis USA Chief Executive Adrian Mijares Elizondo told The LA Times. “The whole idea is to make it easier for parents to take their kids to the movies and let the kids have more fun.”
Each of the megaplexes are designed for kids between the ages of 3 and 12 and will feature a fenced jungle gym with slides, obstacle course, lounge chairs, beanbag chairs and more.
If you're worried about the noise level during a showing, you can stop now because the theatre will only allow play before and after a movie and during a possible 15-minute intermission. Strict playground rules will be implemented to ensure every child's safety. Shoes, food, drinks and running will not be allowed in the designated play area.
This concept may seem new to the U.S but it has already taken off in Mexico, Spain, Costa Rica and Guatemala. Clearly the concept which has prompted Cinépolis to further expand.
Would you take your kids to this cinema?