Vintage | Beauty

Your Mother Will Recognize This Immediately

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Maybe it's the Tiffany blue plastic carrying case, or the tiny white tubes that trigger your memory, but once you see what's written on the lid, the memories are sure to come flooding back.

In early 1950s America, men and women still had fairly defined roles when it came to breadwinning and homemaking, but that soon changed with the introduction of products and companies like Tupperware.

Tupperware pioneered the direct marketing strategy that allowed for women to work and earn income. During the Second World War, thousands of women had taken up jobs to support the economy, but when the war ended, many were forced to relinquish their employment to men.

The genius of the 'Tupperware Party' was that it allowed women to maintain some kind of economic independence, while keeping their focus on the domestic domain.

Observing the success of Tupperware, another, much older company, adopts a similar model and explodes into living rooms across America and around the world...

Do you know what it is?

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