10 Delicious Facts You Didn't Know About Dairy Queen

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Heading over to Dairy Queen on a Saturday afternoon during the heart of summer was one of my favorite experiences while I was growing up. Honestly, who doesn't like grabbing a soft-serve cone or a Blizzard treat?

Even their hot food is great. I find myself drawn to ordering one of their Flamethrower burgers every time I walk through the door. Even with my significant experience as a Dairy Queen customer, I didn't know these 10 fun facts:

1. They were the pioneers of soft-serve ice cream.

You may be able to find soft-serve ice cream in just about every fast food restaurant in North America, but they all have DQ to thank for that. Founders John Fremont McCullough, and his son Bradley partnered with ice cream shop owner Sherb Noble to create their masterpiece. They started selling it on August 4, 1938. In just two hours they managed to sell over 1600 servings of it.


2. The original Dairy Queen opened in 1940.

The founders spent two years after creating soft-serve ice cream developing their business plan. They opened the the first Dairy Queen in Jloiet, Illinois, in 1940.


3. The Blizzard was first introduced in 1985.

Dairy Queen decided to take their signature ice cream and mix in candy and other sweet treats like chocolate bars in order to create the Blizzard. They introduced them in 1985, and sold over 175 million orders in the first year.

Dairy Queen Downtown Neenah

4. The swirl on DQ ice cream cones is trademarked.

This iconic swirl on top of all Dairy Queen ice cream cones and other soft-serve treats is actually trademarked to DQ. It is actually supposed to resemble a Q for queen, and many employees actually refer to it as "the Q".


5. The soft-serve ice cream recipe is considered top secret.

When you joke about keeping something under "lock and key", it's usually a euphemism for keeping it safe. In the case of Dairy Queen, they mean it literally. The original soft-serve recipe is kept in a safety deposit box and only a few people have one of the keys.  

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