Ben & Jerry's Announces New Low-Calorie Flavors, So You Can Treat Yourself Guilt-Free

Ice cream is one of life's simple pleasures, and if you're like me, then you know that anytime is the right time for the cold treat. Especially if it involves Ben & Jerry's.

But as much much as I would love to enjoy a daily scoop or two (okay, maybe three) of chocolate or vanilla ice cream filled with chunks of cookie dough, brownies, and drizzled in fudge, the number on the scale doesn't always agree with my choices.

So when I first heard of the news of Ben & Jerry's new line of "healthy" frozen treats, I was beyond delighted. Trust me, you will be too.

The company just announced that they've got a lineup of new calorie-conscious flavors for those of us who don't want to give up ice cream while trying to maintain a healthy diet.

"Our fans have often said they can’t always trust themselves with a pint of Ben & Jerry’s in their freezers,” said Dena Wimette, Ben & Jerry’s innovation manager. "We’re hoping this new line of light ice cream will allow them to indulge in Ben & Jerry’s with a little less guilt."

Moo-phoria, which includes three new flavors, has lower sugar and fat content than Ben & Jerry's regular pints, but it's still packed with enough cookies and dough so it doesn't feel like you're depriving yourself of the good stuff.

So what flavors are available?

While a regular Ben & Jerry's container can easily contain over 1,000 calories, the new Moo-phoria pints are capped at 560.

The company has also made it a point to print the calorie count for a half-cup serving on the front of the packages because they don't want people to take the low-calorie count as encouragement to eat the entire pint in one go.

The new flavors include Chocolate Milk & Cookies, Caramel Cookie Fix, and P.B. Dough, and they've started popping up in stores as of February 7.

The ice cream company is hoping to compete with other brands like Halo Top, which has made a name for itself by offering low calorie treats.

This news comes just weeks after Ben & Jerry's released an entire new collection featuring 8 new flavors, including a selection of non-dairy treats and a trio of Truffle pints - Chocolate Shake It, Caramel Chocolate Cheesecake and Chillin' the Roast.


Keep an eye out for all these new flavors whenever you're in the freezer aisle of your grocery store, because ice cream fans like myself won't think twice about scooping them all up as soon as we spot them.

Are you excited to try the new low-calorie Ben & Jerry's ice cream? Let us know!

Awa has been writing for Shared for 3 years. She is a serial snacker who unapologetically loves celebrity gossip. Drop her a line at