In 2014, Mila Kunis became the face of Jim Beam when she released three commercials on behalf of the iconic whisky brand.
"Anyone would want to share a Jim Beam with Mila," the company's senior vice president, Kevin George said. "We love that about her, and couldn't be happier to have her join the Jim Beam family."
The whiskey company, which has been around since 1795, sought out the Bad Moms actress for several reasons including, her love of bourbon, her warm personality and for the global relevance that she can bring to the brand.
"As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family," the Ted star added in the statement.
But after her recent statement with talk show host Conan, they may have to rethink their marketing strategy.
The 34-year-old actress revealed that she has been playing a prank on Vice President Pence by donating to the women's health-care provider Planned Parenthood in his name.
“I disagreed with some of the stuff that Pence was doing and was trying to do,” Kunis said in an interview with Conan.
She admitted to setting up a reoccurring anonymous donation to the organization in his name every month.
"And so, as a reminder that there are women in the world that may or may not agree with his platform, I put him on a list of reoccurring donations that are made in his name to Planned Parenthood," she added as she was received cheers from the audience.
"So this happens every month?" host Conan O'Brien asked, laughing.
"Every month, to his office, he gets a little letter that says 'an anonymous donation has been made in your name," Kunis responded. "I don't look at it as a prank, I look at it just as, I strongly disagree [with him], and this is my little way of showing it."
Republicans fought for years to stop any federal money from going to Planned Parenthood, which is the nation's largest provider of abortions.
The organization gets federal reimbursements for providing women's health services, but not for the abortions they provide.
In March, Pence was the tie-breaking vote in the Senate to move forward with an effort to repeal a rule that Obama set in place that blocked states from defunding health-care providers for political reasons.
See the full interview with Conan below:
"This is when a lot of hate mail comes my way. I apologize if I’m offending anybody. I disagreed with some of the stuff that Pence was doing and was trying to do," she said before admitting what she has been up to.
And offend people she did.
As you can imagine people have some strong feeling about what Kunis is doing, and they're taking it out on Jim Beam.
"My family has been drinking Jim Bean for many decades. However, that stops today till they fire Mila Kunis as spokesperson. #BoycottJimBeam," one Twitter user wrote.
My family has been drinking Jim Bean for many decades. However, that stops today till they fire Mila Kunis as spokesperson. #BoycottJimBeam— Jeff Martin (@Joe5740) November 4, 2017
Many were calling for action from the company to let the spokesperson go. "#BoycottJimBeam plenty of bourbons out there. Let them know Mila Kunis needs to go as spokesperson," a Twitter user wrote.
#BoycottJimBeam plenty of bourbons out there. Let them know Mila Kunis needs to go as spokesperson.— Mark Coulter (@MarkCoulter10) November 4, 2017
Jim Beam has yet to respond.
Mila is not alone in her silent protests. A year ago, Planned Parenthood confirmed it received more than 200,000 individual donations in the Vice President's name.
"We’ve seen an unprecedented outpouring of support, with more than 200,000 people donating in the week following the election — a quarter of whom pledged to be monthly supporters, recognizing the long-term work that is needed," the organization's president Cecile Richards said in a statement.
What do you think of her actions? Will you also boycott Jim Beam? Share with us in the comments.