A dad from Ohio took a "tough love" approach when he learned his daughter was bullying other children on her school bus.
But his tough punishment, and the fact that he shared a video of it on social media, has divided parents around the world.
Matt Cox shared the video of his 10-year-old daughter, Kirsten, walking to school in the cold on Monday. Since then, more than 16 million people have watched it, and it seems like all of them have a strong opinion.
The stern dad says Kirsten walked five miles to school in 36 degree weather, and he has no guilt about making her do it. As far as Cox is concerned, taking the bus or getting a ride to school are privileges, and Kirsten gave them up when she bullied her classmates.
Life lessons!!!! UPDATE: lesson learned! Still has all her extremities intact is happy and healthy and seems to have a new outlook on bullying as well as a new appreciation for some of the simple things in life she used to take for granted #HOLDOURKIDSACOUNTABLE #STOPBULLYINGPosted by Matt Cox on Monday, December 3, 2018
And if other parents disagree, that's fine with Cox.
"I know a lot of you parents are not going to agree with this and that's alright," he said in the video.
"I am doing what I think is right to teach my daughter a lesson to stop her from bullying. Parents need to hold their kids accountable."
In an interview about her punishment with WTVG, Kirsten says she has also been bullied, and has learned that what she did was wrong.
But if he caught his daughter acting out again, Cox says he wouldn't hesitate to send her out in the cold another time. Thankfully, it seems like that won't be necessary.
"Lesson learned!" Cox wrote in an update to the original video. He adds that his daughter has "a new outlook on bullying as well as a new appreciation for some of the simple things in life she used to take for granted."
Cox also told BBC News that he shared many of the stories of bullying from the video's comment section with Kirsten and his other two children.