Bloom and Wild revealed that it takes most people quite a while to find sneaky little bird in the Christmas tree forest. Apparently, it takes on average two minutes and 26 seconds to solve the festive brainteaser, which is the same amount of time to takes to listen to "Santa Claus Is Coming To Town" by the Jackson 5.
"Our aim was to contribute a sense of fun that represented the much loved festive traditions of the season," explained Jim Warren from Bloom and Wild. "The Christmas Robin is synonymous with the spirit of giving... we only hope we haven’t made it too difficult to find!"
If you still can't find it, here's where the robin is hiding:
The bird was hiding in the middle right side of the image all along. I think Bloom and Wild achieved their aim of making the bird really difficult to find.
Some people described it as "fiendishly tricky" and "well hidden!," while one fan joked that their "brain feels festively frazzled!"
How long did it take you to spot the robin? Let us know!