Diet Coke, the zero-calorie fizzy drink that doesn't taste quite as good as its sugary alternative, has been the subject of a lot of controversy ever since the quality of its ingredients came into question.
To increase sales and popularity for this sugar-free beverage, Coca-Cola is making changes to their Diet Coke lineup by adding four new flavors.
The original Coca-Cola is the biggest-selling soft drink in history and one of the most recognizable brands in the world.
When Diet Coke first entered the market in the early '80s, it quickly turned into the next successful brand for the beverage giant.
However, for the last few years, Diet Coke has been struggling to generate revenue, compared to the company's other cola products.
As millions of people became more cognizant of their health, they cut down on refined sugar and switched to Diet Coke.
The only problem was that new studies emerged showing that artificial sweeteners, like aspartame, may be doing more harm than good.
Since 2005, diet soda sales have dropped 34%. Countless studies found that artificial sweeteners used in diet drinks have been linked to a greater risk of stroke, dementia, and obesity, but some health experts say diet sodas aren't so bad when consumed in moderation.
In any case, Coca-Cola is modernizing the Diet Coke packaging, creating a new ad campaign, and adding four delicious flavors that'll tingle your taste buds.
When the beverage giant revamped Coke Zero to Coke Zero Sugar in 2017, they made a ton of revenue.
“Following the double-digit growth we’ve seen from Coke Zero Sugar since its introduction last fall and with this full Diet Coke brand relaunch, we believe we can continue to re-energize and strengthen our no-calorie business," Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke, said.
Now they're hoping to replicate that success by adding Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango to the Diet Coke lineup.
The flavors were tested for two years with more than 10,000 people, specifically millennials, who helped create their favorite tastes.
Coca-Cola CEO James Quincey told CNBC that the company is reinventing itself for a new generation, making it more relatable and authentic.
"I think you'll see more people moving into low-calorie products, less sweet products globally," he said.