Parents know that Frozen is a hit with kids worldwide, but many moms and dads are actually celebrating after a new short featuring characters from the movie has been axed.
Last week, audiences rushed to see the new Pixar film Coco, a magical, musical adventure inspired by Mexico's "Day of the Dead" festivities. The animated family film beat huge superhero movies at the box office, and has raked in more than $100 million nationwide in less than two weeks.
And while families are falling in love with the flick, parents are sharing their frustration with the Frozen short film that runs before it.
Pixar movies traditionally start with a 10 minute short film that runs before the movie, usually something cheerful and fun to help young kids settle in to the movie-going experience. But the studio's latest short film, Olaf's Frozen Adventure, rubbed parents the wrong way, and they weren't afraid to say so.
So what was so objectionable about the new Frozen short?
For starters, parents have a bone to pick with the new "short film," which runs for 22 minutes.
That's a 22 minute short after about 20 minutes of trailers for other movies, and parents say their kids were climbing up the walls before Coco even began. Apparently, Olaf's Frozen Adventure is basically a long ad for the upcoming Frozen 2, which only adds to the frustration.
After a backlash, Disney has announced they will stop airing Olaf's Frozen Adventure before Coco starting this weekend. It's pretty telling about the whole story that Disney is reportedly suggesting movie theaters squeeze in an extra showing of Coco with all the free time
Viewers were quick to share their thoughts about the short film, and Disney's choice to cut it:
and to all the cynics who whined about the new #Frozen short that was played before #Coco all I have to say is you all have some personal issues. It was a beautiful little story about Christmas traditions. I thought it was wonderful, especially the ending.#OlafsFrozenAdventure pic.twitter.com/bAHtodqtCH— Doriano Carta (@Paisano) November 27, 2017
The olaf's frozen short movie before COCO was a torture to my eyes— Ashish Chanchlani (@ashchanchlani) November 27, 2017
it was a slow poison getting on my nerves
one of the worst things disney has ever made
made me love COCO even more
I am glad majority people globally share the same opinion like me#OlafsFrozenAdventure #BORINGAF
My review of #OlafsFrozenAdventure— Court Rundell 🥕 (@CourtRundell) November 25, 2017
1. I will never get those 21-minutes of my life back.
2. A short is called a short because it’s supposed to be short.
3. A short before a Pixar film has always been A PIXAR SHORT.
Disney has gone too far this time.
However, Disney is now arguing that their decision to remove Olaf's Frozen Adventure this week was made from the beginning, and had nothing to do with the backlash.
“This was always promoted as a limited run so it’s not really a story — the end of our Olaf theatrical play is coming next week,” the studio told Entertainment Weekly. “All our ads and messaging called it as such.”
Did you see Olaf's Frozen Adventure? Share this story and tell us your thoughts about it!