Since YouTube has become saturated with content it can be quite difficult to grow a following on the platform. But it is not impossible to do so. There are still hundreds if not thousands of YouTubers who have made it in the past couple of years.
You can do it as well. But there's a method to it and you have to come up with your own strategy and plan to grow on YouTube in a stable way. In this section, we are going to discuss some general tips that can be quite useful for anyone looking to gain more views on YouTube. So, let's get started.
Pick a Niche
If you don't want to try and become an overnight sensation but rather want to build a stable growth on YouTube or any social media platform then you have to pick a niche and try to become a solid presence in that niche. If you have any skills like drawing, dancing, singing, gaming etc. then you can utilize that and try to grow in that field.
Don't try to blatantly copy other popular YouTubers without putting your creative spin on it. One of the advantages of picking a specific niche is that you can stay focused on the type of content you want to create. Also, since you are creating videos for specific people you will gain consistent views. You can, of course, widen your viewpoint once you start hitting good numbers on your videos.
Build a Strategy and Workflow
If you want to start gaining a lot of views and subscribers quickly then you have to optimize your energy and effort. You cannot waste time doing stuff that won't add to your end goal. This is why building a solid strategy and a workflow can be quite beneficial. Your strategy should include your long-term, mid-term and short-term goals.
It should also include the different promotional tools and strategies that you are going to use to boost your exposure. Also, set up a workflow that can help you create videos, edit them and then upload them to YouTube. As you keep putting your time into it the strategy and the workflow will become more efficient, giving you better results.
If you increase the frequency of your upload then you will be able to provide more content for your audience. In this day and age, people are always hungry for more content. This is why if you keep making and uploading new videos frequently then people will gravitate towards your channel because you are supplying them with the content they want to see.
If you can upload daily, then great, otherwise try to upload two to three times a week. This is where an efficient workflow can help you come up with video ideas and create them. More quality content means more exposure on social media platforms. You can even buy real youtube comments on your videos to get the desired amount of engagement.
Do Not Compromise on Quality
More uploads don't mean that you create bad content just so that you can post more stuff. Compromising your content quality can be quite harmful to your online reputation. If people start finding your content devoid of quality, entertainment or any creativity then they will just start ignoring your videos and pick something else to watch because every day hundreds of thousands of videos are being uploaded to YouTube.
Also, once people have already formed an opinion about your content it can be quite hard to change. So, from the get-go try to ensure that your video quality is good and the content is entertaining. Of course, you won't get an audience instantly. You may have to change something here and there but if you are consistent with the quality you will soon start getting noticed.
Be Appreciative of Your Audience
Your audience will be the main reason why you become popular on YouTube. If they feel that you deserve exposure then they will provide it to you. So, your job as a content creator will be to entertain your audience and ensure that they enjoy being part of your community. Always show your appreciation even if it's for a minute at the end of each video.
Ask them to comment on your video and reply to those comments. Feature funny or entertaining comments on your videos. Ask your audience to reach out to you on other social media platforms as well. Try to create a positive vibe as people are generally attracted to that.
Learn How to Optimize Video Metadata
The next tip on this list is a bit technical. You have to research a bit more on this and learn by doing it. Optimizing video metadata, title etc. can add to improving the exposure of your video. If you put a keyword directly in the title of your video then it will rank better in the search results. Also, once your video plays the recommended videos at the side of your video will be your videos and not from other channels.
There are various tutorials both free and paid that can help you understand this. Do not ignore this part. Try to set up an action plan that can help you get this done for every video you upload. This should be one of the first marketing and promotion strategies you should look for.
Post Entertaining Snippets on Different Platforms
Using different social media platforms to promote your YouTube channel can be quite beneficial to help gain more exposure. But you can't just put a link to your channel and video and expect people to check you out on YouTube. You have to give them a reason to do so. Instagram, Facebook, Twitter, TikTok, and Reddit are some of the popular social media platforms that can be used to promote your YouTube channel.
You can pick out some of the most entertaining snippets from your videos and post them on these channels. Instagram reels, YouTube shorts, TikTok videos, Twitter videos can make content go viral. So, think of it in that way. A lot of people have become popular on YouTube because snippets of their videos were quite entertaining and shareable. This strategy can be still used today.
If you can collaborate with other YouTubers in your genre that have a similar following then it can help both the involved parties to grow. We suggest you reach out to YouTubers who have a similar reach and pitch them some content ideas. You can also pull in influencers from other platforms as well for some cross-platform promotion.
This way you can introduce yourself to a whole new audience who like the kind of stuff you post but have never seen your videos. It can help you grow a lot more and YouTube users love seeing collaboration videos. Some of the top YouTubers have been collaborating with each other for years.
So, these were some of the tips from our side that can help you rake in consistent views on YouTube. You can choose the ones that best suit your strategy. These tips can be customised according to one's niche and strategy. Remember to create quality content and most of your focus should be on providing quality entertainment to your audience. We hope some of these tips have helped you see things in a new light.