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Ivanka Trump Shuts Down Her Fashion Company Amid Consumer Boycotts

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Whatever your opinions are on the Trump family, you can't deny that Ivanka Trump's fashion line is gorgeous.

You could find her clothes and accessories at big retailers like Macy's, Bloomingdale’s, Marshalls, and Lord & Taylor, but you may not find them any longer.

On July 24, the official Twitter page for the namesake brand announced that the company is shutting down.

"Our team would like to extend a sincere thanks to all of our fans and customers. It has been an honor to build this incredible community of women and we are very proud of the content and product we delivered," the statement read. "Thank you for being a part of this journey with us."

Many people are blaming boycotts for leading to the demise of the company, while others think it's just Ivanka further transitioning into politics.

Timeline Of Events

Donald Trump's eldest daughter opened her first store, Ivanka Trump Fine Jewelry, in New York City in 2007.

By 2011, she launched her clothing line, focusing on women's office wear at affordable prices.

In 2013, the New York Times reported that her namesake brand sold about $75 million worth of products.

And when her father announced he will run for president, she closed down her popular SoHo boutique.

Activists began boycotting business selling Trump family branded products, but strangely, when Donald Trump was elected as the 45th President of the U.S., Ivanka's company sales shot up by 21% in just one year.

By early 2017, Ivanka was already appointed as one of her father's advisers and announced that she has stepped down from her brand and her role as executive vice president of acquisitions and development at the Trump Organization.

Not too long after that, Nordstrom and Hudson's Bay announced that it will no longer sell Ivanka Trump's products.

And now a year later, the company officially reported that it will be closing down.

Boycotts and Politics

Critics, like Shannon Coulter, who co-founded the movement #GrabYourWallet, and anti-Trump protesters are reportedly responsible for encouraging TJ Maxx, and online websites like Belk, Burlington Coat Factory, and ShopStyle to remove Trump merchandise.

“This is the biggest possible win for Grab Your Wallet,” Coulter told Reuters.

“This news is a direct result of the Trump administration’s immigration policy and the forceable removal of kids from their parents,” she told The Guardian. “It is really clear that when this administration shows its xenophobic, racist tendencies, retailers come under increasing pressure to distance themselves from these brands.”

Boycotts can definitely affect the sales of a company, but there's no denying that politics has played a huge role on Ivanka's company.

Trump's eldest daughter is planning to avoid conflicts of interest and focus on the work she does for her father's administration.

“After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here,” Ivanka said in a statement. “So making this decision now is the only fair outcome for my team and partners.”


One Twitter user found an Ivanka Trump shirt marked down from $39.00 to $1.00.

What your opinion on the demise of Ivanka Trump's fashion line?

Last year, Ivanka opened up about her secret struggle with postpartum depression. Click here to read more about the story.

[H/T: Town and Country Mag / Bloomberg/ Huffington Post/ The Guardian]

Moojan has been a writer at Shared for a year. When she's not on the lookout for viral content, she's looking at cute animal photos. Reach her at