Lacoste Replaces Its Iconic Logo For A Very Important Reason

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I remember looking like the preppiest kid in town whenever my mom would dress my siblings and I in Lacoste polo shirts and dresses. Back then, the clothes created by the popular brand were not nearly as expensive as they are today.

Somewhere along the way, the crocodile logo became a status symbol, and like many high-end designer brands, only those who were well off were able to afford their products.

As I got older, it became more and more clear to me that I would have to settle for window shopping at Lacoste because no way would I spend that much money on a shirt.


I don't recall when the last time I wore a Lacoste shirt was, but the French company's latest move has actually convinced me that it may be time to give them another chance.

Instead of making the grinning crocodile appear bigger, like some customers have previously requested, the company is actually making it disappear.

Lacoste recently announced that for the first time in 85 years, they're dropping their iconic logo, but there's no need to worry because it's temporary, and for a great cause.

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