Over the last two years, McDonald's has been making some big changes in an attempt to transform their brand from a restaurant that serves fast food to one that offers good food fast.
So far, they have launched a delivery system, all day breakfast, and made some alterations to their popular menu.
Some of these changes include serving preservative-free Chicken McNuggets, swapping out their frozen beef patties for fresh ones, introducing handcrafted artisan sandwiches, offering guacamole as a topping on sandwiches at no extra cost, and kicking their fries up a notch by loading them with bacon and cheese.
To continue raising the bar for its customers, the chain has now relaunched a new McCafé experience and expanded both its restaurant and retail beverage offerings.
According to the press release, the new drinks are "café-quality espresso beverages," lattes and mochas made with "freshly-ground espresso and U.S.-sourced whole or nonfat milk."
There are three new specialty beverages added to the menu...
McDonald's will be offering the following new drinks, available hot or iced, as part of the new McCafé lineup:
- Caramel Macchiato
- Cappuccino (French Vanilla, Caramel or Hazelnut)
The best part? You'll be able to purchase any small specialty beverage for just $2 until the end of year.
There are more exciting changes coming to the golden arches in the upcoming year like a new McCafé brand logo and packaging. In early 2018, McDonald's will launch a line of ready-to-drink McCafé Frappe drinks. The three flavors, caramel, vanilla and Mocha, will be available for purchase in retail stores.
“We understand how important the coffee culture is for consumers and we are committed to meeting that demand at the taste, convenience and value only McDonald’s can offer," said Chris Kempczinski, President of McDonald's USA.
"This is a central part of our growth strategy and we can’t wait to share what’s next.”
Will you be trying the new McCafé drinks?