Netflix has been hitting it big with their original releases, especially around Christmas time. They had a huge hit last year with A Christmas Prince and followed it up with a sequel this year. They had another Christmas classic with The Christmas Chronicles which paired Kurt Russell with his partner Goldie Hawn again for the first time in years.
The movie became their most watched debut in a career full of hits.
Not all of Netflix original Christmas movies were holiday-related though. On Dec 27, the unveiled Bird Box a post-apocalyptic horror film starring Sandra Bullock. Over 45 million Netflix accounts, roughly 1 in 3, tuned in for the thriller, and everyone seems to love it.
Some people seem to love it too much.
The movie involves a family going on a dangerous journey pursued by a monster that attacks you if you see it. To defend themselves they wrap blindfolds around their eyes and set out.
The idea led to a bunch of spoof "challenges" where people have blindfolded themselves to do a task, walk down the street or in some cases, drive.
Obviously, it's an incredibly stupid idea, and Netflix is speaking out.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.— Netflix US (@netflix) January 2, 2019
"Can't believe I have to say this," their tweet begins. "Please do not hurt yourselves with this Bird Box Challenge. We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."
Most people were astounded that others would put themselves at risk, but really we shouldn't be surprised. Last year, a Drake song had people stepping out of a moving car to dance, something called the KiKi challenge. Multiple injuries around the world were reported because of it.
Don't even get me started on Tide Pods.
Netflix isn't expected to reply further and they shouldn't be expected to post a warning before their movies. The success of the movie is a piece of good news and idiot children won't rain on their parade.