Oprah's New Food Line Is Making It's Way To The Freezer Aisle

Move over Marie Callender, Oprah Winfrey is claiming a section in the freezer aisle and filling it up with a collection of health-conscious comfort foods.

O, That's Good! is a collaborative effort between Winfrey, a self-proclaimed foodie, and Kraft Heinz.

“They mentioned the idea of making nutritious food accessible to a lot of communities that do not have that option,” explained Winfrey. “And that is what intrigued me.”


The media mogul was also inspired by her love for food and wanted to try her hand at something outside of the media industry.

“I’ve been asked over the years to do anything you can imagine to attach my name to it to,” the Wrinkle in Time star told People. “I have always just wanted to stay in my lane and to do what was organic for me, authentic and natural. Food would be it.”

Andrew Scriviani

Although the collection focuses on healthy eating, Winfrey wanted to make sure that the products wouldn't be considered diet food "because people don’t want to be on a diet.”

“We’re not putting points on [the packaging] so that people can’t say, ‘What if I’m not on that program?’ It’s just a step in the direction of getting folks to eat better.”

The O, That's Good! collection features four side dishes and four refrigerated soups. The side dishes include the Original Original Mashed Potatoes and Garlic Mashed Potatoes (both with added mashed cauliflower), Three Cheese Pasta with butternut squash and Creamy Parmesan Pasta with a twist of white beans.

Andrew Scrivani

“The twist on the cauliflower mashed potatoes, which is really what sparked this whole thing, is me sitting at the table in my own house and whipping up some cauliflowers,” said Winfrey.

“And I was thinking, gosh, this really isn’t mashed potatoes. But what if you actually used only a portion of the mashed potatoes and added the cauliflower? Then you would have a substantive potato-cauli dish. I’ve eaten more cauliflower and potatoes then you can imagine trying to get the exact right summation of cauliflower to potatoes. I think we did it.”

As for the soups, offerings include Broccoli Cheddar Soup with a butternut squash twist, Creamy Tomato Basil Soup with added celery and carrots, Baked Potato Soup with cauliflower and Creamy Butternut Squash Soup with pureed sweet potatoes and carrots.

Andrew Scrivani

When it came down to developing these heat-and-eat products, Winfrey was involved in every step of the process. She went through multiple tastings with a team of experts to create recipes that she would add to her own diet.

O, That's Good! will be available at grocery stores across the country this fall. The soups will retail for $4.99 each and sides for $4,49 each.

Will you give them a try? Let us know!