A Paddington Bear Christmas advertisement is coming under fire after viewers became suspicious it contained a swear word.
The Marks and Spencer Christmas commercial follows the beloved bear from the deepest, darkest Peru, who mistakes a burglar on the Brown Family's roof for Santa Claus. He then 'helps' the faux Father Christmas deliver the stolen presents back to their rightful owners.
The "Paddington & The Christmas Visitor" video ends with Paddington handing the former thief his marmalade sandwich in exchange for a warm hug.
Now here is when things get tricky.
When 'Santa' embraces Paddington, he whispers, "Thank you little bear." However, when the commercial first aired on Tuesday, hundreds of people suspect the criminal dressed in red said something much different: "F*** you little bear."
Even Twitter users are conflicted over what the reformed burglar said.
Some are confident 'Santa' used profanity:
Everytime I see mr clause giving Paddington a hug in the m&s ad I swear he says....."oh fuck you little bear" 😂😂😂😂😂— Penny Pen (@pennybrazier1) November 8, 2017
M&S Christmas advert definitely sounds like santa says ‘fuck you little bear’ 🤷🏼♀️— Holly (@hollyyhhulme) November 8, 2017
Nice Ad, though it sounds like Santa is not saying ‘oh thank you little bear’ more like ‘oh F@&k you little bear’ not very good for young children’s ears! Made me laught thought 😂— Jonathan Wood (@MaccAlesfield) November 8, 2017
Uhhh, does anyone else hear "fuck you, little bear" on the M&S Christmas ad? Leave Paddington alone!— Katy Phillips (@MeanwhileinBln) November 7, 2017
While others love the advert and its festive spirit:
I’ve never really been keen on Paddington, but I really like the advert. It makes me feel quite warm & mushy & dare I say it quite festive🎄— Margaret Hodgson (@maigylou) November 8, 2017
This advert makes me so happy! #lovethebear— Molly 💙 (@_mollyreece1) November 8, 2017
Love love LOVE the M&S Christmas ad!! Now just got to wait for John Lewis' offering #lovethebear— Lily Ellen (@lilyosaur) November 7, 2017
I LOVE THE M&S CHRISTMAS ADVERT! Bless Paddington and his Marmalade sandwiches.. 🎄🎅🏻❄️— Molly. (@MollyyRees) November 7, 2017
No YOU have already watched the M&S Christmas advert 4 times today.— Kate Lally (@katelallyx) November 7, 2017
Due to all the commotion, a spokesperson from M&S confirmed the G-rated sentence and said, "He's saying, 'Thank you, little bear'. I think it's really clear. We wouldn't change the ad."
Watch the video yourself and tell us if you think there was profanity in the Christmas commercial?