Taco Bell is an institution. It serves sub-par food for quality prices. It's the perfect stop for families on road trips, friends out drinking, or someone who needs something cheesy on the go.
They've given us the Naked Breakfast Taco.
The Naked Chicken Chilupa.
The Naked Chicken Chips (triangle chicken nuggets, also why is everything naked?)
And many more. Part of the appeal is that you can pull up to a Taco Bell drive-thru and not having to leave your car ever. Between 55 to 70% of Taco Bell's revenues come from drive-thru sales, which is why their new announcement is so shocking.