It's that time of year again, when brands launch campaigns that toy with our emotions and leave us feeling all warm and fuzzy inside.
Procter & Gamble (P&G), the company behind brands like Herbal Essences, Crest and Olay, stayed true to its annual tradition of creating an ad campaign that pays tribute to the supportive mothers behind athletes' success.
The new "Thank You, Mom" ad is just the latest installment in a series of award-winning campaigns that the brand has been creating since 2010.
Check out last year's ad for the Rio 2016 Summer Olympics:
Now, with a 100 days remaining until the 2018 Winter Olympic Games take place in Pyeongchang, South Korea, P&G is once again pulling at our heartstrings with the recent "Love Over Bias" campaign.
You might want to grab some tissues before you start watching.
P&G gave The Ellen Show the exclusive global premiere of the new "Thank You, Mom" campaign. On November 1st, Ellen DeGeneres premiered the video during her show and a minute-and-a-half later, there wasn't a dry eye in the room.
The new ad is aimed at moms who believe in their child's ability and see their full potential regardless of their gender, color, religion, disability or sexual orientation.
You can watch the emotional video featuring a breathy cover of The Five Stairsteps hit "Ooh Child (Things Are Gonna Get Easier) below:
The "Love Over Bias" ad is inspired by the struggles and stories of real athletes who defied bias and came out on top, like Michelle Kwan, a two-time medalist in figure skating and Elana Meyers Taylor, a two-time Olympic medalist who was the first woman to pilot a mixed-gender four-person bobsleigh and took the male-dominated sport by storm.
"All growing up, the outside world wants to tell you what you can and cannot do as a female "• what sports are acceptable, what sports are appropriate, what is appropriate to study, what is appropriate to say," Taylor said in an interview with HuffPost. "But luckily I have a strong family, and my mom is the most amazing mom in the world. She never let me worry about biases. I was always encouraged to participate in whatever sports I wanted to be in."
Taylor also said that the new ad touched her because she knows firsthand what it is like to have a mother be there for every step of the journey to the podium.
"I wouldn't be where I am without my mom," she added.
What do you think of the campaign?