You remember spreading it across toast in the morning or enjoy it in your sandwich that your mom packed you for lunch. Now those great childhood memories will be just that- memories.
Now, a beloved peanut butter brand has left grocery store shelves and we are feeling a bit of emptiness in our hearts.
People are running to their local grocery stores to grab the last few jars of this delightfully nutty spread before it's been deemed fully extinct.
Now that the news has spread of Skippy's departure from stores in Canada, fans of Skippy peanut butter are flocking to grocery stores to grab as many jars as they can of the crunchy and smooth pantry staple.
"I'm really mad at Skippy," says Jim Hazzard in Alliston, Ont. He recently snagged a store's last two jars and is trying to savour every bite. "I'm very careful how much I use," he said.
U.S. based Hormel Foods announced the brand was being discontinued in Canada several month ago, and the product has slowly been disappearing from store shelves.
"It was an incredibly difficult decision to withdraw Skippy peanut butter from the Canadian market," said spokesperson Brian Olson in an email to CBC News.
They said factors like competition and pricing hurt the brands profitability in the country.
Canadian fans are feeling singled out since the product is still available in more than 60 countries around the world.
"We're a vast country with only 36 million people. The distribution costs are really high," Sylvian Charlebois, a professor at Dalhousie University specializing in food distribution and policy said, adding that the extra cost of required French labelling may have also been a deterrent.
Skippy first came onto the Canadian market in 1933 making it a staple in many households.
While some may switch to other brands, others will make shopping trips to the States to score some of their favorite peanut butter.
The product is not the same, however. According to Hormel's Skippy website, the now defunct Canadian smooth and crunchy versions actually contained 1-3 fewer grams of sugar per serving compared to their U.S. counterparts.
Is Skippy your favorite peanut butter?