Pedigree's latest ad from their "Feel the Good" campaign is turning the tables to cast a spotlight on National Adopt a Shelter Pet Day.
The pet food brand is shying away from the familiar animal shelter ad narrative that portray sad-looking pets in cages waiting to be chosen by a human.
The new advert serves us a dose of role-reversal where the dog gets to pick its human companion. In a little over a minute, Pedigree manages to show that sometimes we need our pets just as much as they need us.
Watch the moving ad below and see what happens as soon as one dog walks through the doors of a very special kennel.
This isn't the first time that Pedigree is highlighting the positive impact of having animals in our lives. You can check out more of their heartwarming ads on the next page.
Since the "Feel the Good" campaign was launched in 2015, Pedigree has been using the platform to tell us some touching stories about the ways in which dogs bring out the best in people.
One of the more recent ads is about a wounded veteran and his service dog:
While this one takes us back to the Civil War with George Washington and his troops:
Craig Neely, VP-marketing for Mars Petcare said that the ads "directly reflects the core of our Feed the Good campaign, which is that universal truth that dogs bring out the good in us, and that our job at Pedigree is to bring out the good in them."
They're doing a fantastic job! What do you think of these ads?