One of the good things about social media is that you can keep tabs on your favorite artists, and see what they're up to all the time.
But when those updates suddenly stop - or when your favorite musician posts a cryptic message - it can be seriously nerve-wracking.
That's the state Tim McGraw's fans are in right now, as the singer's odd behavior on social media has them concerned.
"I need Jesus or I need whiskey."
On Thursday, all of McGraw's tweets dating back to 2009 were deleted.
So were McGraw's Instagram posts, which were followed by more than 2 million fans.
In their place, the singer left just one mysterious tweet, "I need Jesus or I need whiskey."
I need Jesus or I need whiskey— Tim McGraw (@TheTimMcGraw) September 28, 2018
Just days earlier, McGraw had been using social media normally, and shared a heartfelt birthday message to his wife Faith Hill.
"From the first time we met, I knew that she was the love of my life forever," he captioned a throwback photo of them together.
"No matter the ups and downs, the happy and sad or the good and bad. She’s so special and so loved by us. Happy birthday my love."
While Faith had not tweeted for days when McGraw's accounts were wiped, she shared a message about an upcoming appearance at the University of Miami on Friday.
So far, neither artist's representatives have said anything about McGraw's odd behavior, leaving many of his fans concerned.
"I drank too much. I partied too much. And did other things too much."
The reference to whiskey in McGraw's message left some fans anxious that the singer is battling his inner demons again.
The country star spoke candidly about facing his alcohol addiction in a 2014 Men's Health interview.
"I drank too much. I partied too much. And did other things too much. Chemically," McGraw revealed.
"When your wife tells you it’s gone too far, that’s a big wake-up call. That, and realizing you’re gonna lose everything you have. Not monetarily, not career-wise, but family-wise."
The singer added that his three daughters, Gracie, Maggie, and Audrey, helped inspire him to sober up.
"It got to the point where my kids were getting older, and it was way past the point that they noticed it," he explained.
"And I noticed that they noticed. That’s enough to straighten you out."
Fans Theorize About The Message
Tim McGraw was hacked. I don’t understand nor do I believe that he or anyone on his team would just randomly delete ALL OF HIS CONTENT. It makes NO SENSE.— Lexie (@faithhillfansss) September 28, 2018
While it's possible McGraw fell off the wagon, some of his fans argue it's not too likely.
The singer adopted a three-workout-a-day habit after giving up booze, and often shows off his physique in magazines.
But McGraw did experience a medical emergency recently.
In March, McGraw collapsed on stage just after performing his hit "Humble & Kind" at a Dublin concert.
"I thought he was taking in the applause while sitting down after singing 'Humble and Kind,'" remembered fan Del Crooks.
"But when a spotlight was switched on him, he was slumped on his knees on the left hand side of the stage. The light was quickly turned off and you could see his crew helping him off—and the band ran over as well."
Hill later came on stage and announced her husband was too "dehydrated" to continue the show.
“I apologize, but I made the decision that he cannot come back out onstage,” she told the crowd.
A representative for McGraw later said that he was attended by local medical staff at the concert venue and was doing well.
I need to know what is happening with our TIM MCGRAW!— Tim and Faith Fans 💕 (@TimandFaith_fan) September 28, 2018
A medical crisis would certainly explain the odd behavior, but some fans have a less dramatic explanation.
Musicians like Taylor Swift sometimes wipe their social media accounts to signal a new "era" or album release.
Tim McGraw is the next artist to delete all posts from his social pages to start a new era 🤦♀️ honestly not a trend I'm on board with. If Little Big Town ever do this, I'll be looking for a good therapist.— Bel Meek (@Nakattacks) September 28, 2018
Many fans took McGraw's tweet as the beginning of a viral marketing campaign - and complained that it erased so many of his memorable tweets just to attract attention.
Only time will tell if McGraw's behavior is a stunt or a cry for help, but we wish him and Faith Hill all the best.