Retro | Food

Why Domino's Cancelled Their "30 Minutes Or Less" Guarantee

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If you don't time your pizza delivery to see if it's less than 30 minutes then you are a LIAR. The "30 Minutes or Less" guarantee is basically the scripture of the pizza world. The phrase is so big, there was even a Hollywood movie made with that premise.

But here's the thing: that rule doesn't actually apply. Before we get to that, let's take a journey through the history of pizza delivery.

The Dawn of Delivery

Though the first pizza delivery was technically made in the 1800s, Domino's was the first pizza restaurant to offer not only delivery, but fast delivery. Domino's was founded in 1960 after brothers Tom and James Monaghan purchased a pizza store called DomiNick's. 5 years later, Time bought out his brother's share of the restaurant by giving him a VW Beetle and renamed the place Domino's. Tom not only began a pizza delivery service, but in 1979 he also guaranteed pizza would be there in 30 minutes or less, otherwise it's free.

Continue reading to find out the lawsuits which ended the "30 minutes or less" guarantee.

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