Vintage | Beauty

Your Mother Will Recognize This Immediately

https://www.etsy.com/listing/69814948/vintage-salesman-sample-kit-avon

Maybe it's the Tiffany blue plastic carrying case, or the tiny white tubes that trigger your memory, but once you see what's written on the lid, the memories are sure to come flooding back.

In early 1950s America, men and women still had fairly defined roles when it came to breadwinning and homemaking, but that soon changed with the introduction of products and companies like Tupperware.

Tupperware pioneered the direct marketing strategy that allowed for women to work and earn income. During the Second World War, thousands of women had taken up jobs to support the economy, but when the war ended, many were forced to relinquish their employment to men.

The genius of the 'Tupperware Party' was that it allowed women to maintain some kind of economic independence, while keeping their focus on the domestic domain.

Observing the success of Tupperware, another, much older company, adopts a similar model and explodes into living rooms across America and around the world...

Do you know what it is?

Avon was one of the most popular sources of independent income for housewives in America. In 1954, Avon launched it's own version of the Tupperware party with it's classic "Ding Dong, Avon Calling" campaign that would run successfully for 13 years.

By 1978, Avon had 1 million reps selling everything from lipstick to perfume door-to-door and in living rooms across America.

Representatives received miniature samples of each product, one of the most iconic pieces being the Tiffany blue lipstick box.

Today, times have changed and the number of North American "reps" has fallen. After years of falling sales, Avon sold most of its north American business to its biggest investor, Cerberus Capital.

Although the days of the Tiffany blue lipstick samples are long behind us, who else remembers?

[h/t CNBC / Reuters/ Envisioning the American Dream]