Marketing is a difficult job, and advertisers often have to try to find new and inventive ways to market a product that most people don't consider new, fun, or exciting. However, sometimes marketing departments get a little too carried away with their ideas, and the results tend to elicit reactions of "What were they thinking?!" These 12 cases are especially bad for this.
Sure, the campaign was pretty well-known and successful in the U.S., but when it came time to bring it to Mexico, the company skimped on the translation, and ended up with ads that actually said "Are you lactating?"
In the 80s, Osborne Computers were so confident in their product that shortly after the release of their newest model of computer, they boasted that their next model would blow it out of the water. So what happened? People skipped this model to wait for the new one, and Osborne was out of business before the next computer even came out.
The fried chicken chain had a "free chicken" day, which would have to be a pretty small-scale thing for them to not lose millions of dollars on it. The problem was, they advertised it on the Oprah Winfrey Show, and people turned out in droves.
United Way Balloonfest
In Cleveland, Ohio, United Way attempted to release the largest number of balloons ever as a world record, which was over 1.5 MILLION balloons. Of course, what goes up must come down, and the falling balloons caused millions of dollars in property damage, the deaths of a few fishermen, and difficulties in air navigation. Lawsuits were made.
The UK branch of the donut company had a day to promote their new reward program, the Krispy Kreme Klub. It was called... wait for it... "KKK Wednesday." Yeah.