Since the Ice Bucket Challenge was introduced in the summer of 2014, celebrities and regular folks have lined up to dunk ice cold water over their heads and tape their misfortune.
It's grueling, but it's all for a good cause, since the viral challenge raises money for ALS research. Amyotrophic Lateral Sclerosis, also known as Lou Gehrig's disease, causes your brain's motor neurons to deteriorate, leading to weakness and eventually paralysis.
The disease was little-known and badly underfunded when the challenge was introduced in 2014, and since then those viral videos have had a real impact on ALS research.
Charities have reported millions of dollars of extra donations because of the videos, and that extra funding lead to important research about the genes that cause ALS.
Of course, it helped when celebrities like Oprah, Lady Gaga, Bill Gates and Robert Downey Jr. agreed to take the challenge on camera.
Now, an ESPN anchor has introduced a new challenge to raise money and awareness for ALS, and it's even worse than having an ice bucket dumped on you.
TV host Tom Haberstroh convinced his family to eat a spicy pepper on camera for the ALS Pepper Challenge, and now celebrities are following his lead.