Uplifting | Food | News | Trending

Here's Why Cheerios Is Taking The Bee Off Their Cereal

<div><p>Even if you don't start your day off with a bowl of Honey Nut Cheerios, you definitely recognize BuzzBee - the cereal's honeybee mascot - from the cereal aisle and TV commercials.</p><p>Well, get ready to say goodbye to the iconic mascot because he's leaving for a surprising reason. General Mills, the company that makes Cheerios, is removing BuzzBee from their products to raise awareness about the problems facing real bees.</p><p>We depend on bees to pollinate as much as 30% of our crops, but the helpful insects are disappearing quickly. BuzzBee's own disappearing act is part of General Mills' new campaign to help Bring Back the Bees.</p><div><figure><amp-img src="https://www.shared.com/content/images/2017/03/Cheer.jpg" srcset="https://www.shared.com/content/images/2017/03/Cheer_GH_content_550px.jpg 550w" sizes="89vw" title="" alt="" height="9" width="16" layout="responsive"></amp-img><figcaption class="op-vertical-center"><cite>General Mills</cite></figcaption></figure></div><p><!-- [invalid-shortcode] --></p><p></p><p>BuzzBee, who started appearing on ceral boxes in the 1980s, will be gone throughout the spring. During that time, General Mills will start a website where fans of the cereal can enter their address to receive a free packet of seeds.</p><p>The company hopes to plant 100 million packets of wildflower seeds to make the world "more bee-friendly." They'll also be adding over 3,000 acres of bee habitat to their own farms.</p><p>Last year Cheerios had a similar campaign in Canada that was a big success, so they hope Americans will get enthusiastic about saving their bees.</p><div><div><div><amp-youtube height="9" width="16" layout="responsive" data-videoid="Rgj_6guRl54"></amp-youtube></div></div></div><p><!-- [invalid-shortcode] --></p><p></p><p>Some experts say as many as 40 percent of America's bee hives have already collapsed.</p><p>Scientists haven't decided on a single reason why this is happening, but things like pesticides, bad weather, pollution and destroying the bees' habitats all play a role.</p><div><figure><amp-img src="https://www.shared.com/content/images/2017/03/honey-nut-cheerios.jpg" srcset="https://www.shared.com/content/images/2017/03/honey-nut-cheerios_GH_content_550px.jpg 550w" sizes="89vw" title="" alt="" height="9" width="16" layout="responsive"></amp-img><figcaption class="op-vertical-center"><cite>CBC</cite></figcaption></figure></div><p><strong>Will you plant flowers for the bees? Share this post and let us know!</strong></p><p></p><p><!-- [invalid-shortcode] --></p></div>

Related Articles