With the thorny issue of breastfeeding in public, it seems like we take two step forwards then one big step back.
Most people have clued in to the fact that breastfeeding is natural, and important for an infant's health.
But some mothers are still shamed from breastfeeding their children in public, and a mother-of-four from Rochester, England is only the latest.
"I'm not afraid to breastfeed my baby wherever."
Kelly Edgson-Payne, 36, had just boarded an easyJet flight from England to Spain when the trouble began.
Edgson-Payne says she was breastfeeding her one-year-old son, Lex, during takeoff to help keep him calm.
"We fly with easyJet literally all the time, and I have always breastfed all my children over the years during takeoff, because their ears pop which and its uncomfortable for them," she explained.
But the mother said a male easyJet attendant approached her during takeoff and told her to put her baby in the infant seat next to her.
"I was mortified," Edgson-Payne remembered.
"I'm not afraid to breastfeed my baby wherever - I've stopped at a break point during a marathon before and fed him - but this left me embarrassed and in tears."
Despite flying on easyJet with Lex "about 16 times in the last year," the embarrassed mother says this was the first time any staff confronted her about breastfeeding.
She remembered that even her nine-year-old daughter remarked, "Mummy, they can't tell you not to breastfeed him."
And another flight attendant returned to apologize to Edgson-Payne after the encounter, telling her "ignore him, he's wrong."
""It's just absolutely crazy that I was told that I couldn't feed him "” crazy, and really embarrassing for me."
Of course, Edgson-Payne complained to the airline's customer service department after the flight, but they only added to the confusion.
She was told by staff that easyJet allows breastfeeding on their flights "as long as you are discreet."
Meanwhile, their website says mothers can breastfeed any time during a flight, and discriminating against breastfeeding mothers is against the law in England and Wales.
The mom-of-four says she's not squeamish, just angry at the airline for "not seeming to know the law about breastfeeding."
In the UK, discriminating against breastfeeding mothers is illegal.Benjamin Nagana - Flickr
"It's just absolutely crazy that I was told that I couldn't feed him "” crazy, and really embarrassing for me," she said.
"I find it really disappointing that an airline I trust, and who we fly with all the time, actually broke the law in discriminating against me as a breastfeeding mother."
EasyJet has been in hot water over breastfeeding before, and were previously found guilty of discriminating against breastfeeding employees.
Edgson-Payne says the airline offered her a voucher worth about $30 U.S. for her trouble, but she only wants them to train their staff to follow the law.
"There's just no consistency in their messages," she said. "They should not be discriminating against breastfeeding."
[H/T: Fox News]