How To Choose A Social Media Platform For Your Business

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How To Choose A Social Media Platform For Your Business

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Have you noticed just how many brands and businesses are taking advantage of social media to promote and market themselves? Do you have a new brand or business and are looking for effective and innovative ways to market it to reach the biggest audience possible?

These days, traditional methods of marketing have become irrelevant and a thing of the past, not it is all about social media marketing and making a statement on social media platforms. This is mainly because traditional marketing has just become too expensive, but on top of that, it is not the most effective way to market because it is very localized, and insanely expensive as opposed to social media marketing which allows users to reach an audience of millions of people and it's practically free. Businesses that have the most followers in each platform seem to be dominating the industries, and this is because social media has become one of the best ways to market their products and services.

If you are thinking of using a social media platform but aren’t sure which to pick, then here is how you can choose the best social media platform for your business.

Know your audience

Each different social media platform caters to a different demographic. Facebook is directed more towards the older generation, Twitter came about just when the millennials were starting to use social media, TikTok directs their content and marketing toward Gen Z and teenagers, and then you have Instagram which seems to have mastered the ways of reaching the widest age from teenagers all the way up to older generations.

This information shows us that with each different social media platform we should be posting different kinds of content in order to cater to the specific demographic that that platform have to offer. You should create your brands personality according to what the audience might find appealing. For example, if you are posting on TikTok you don’t want to advertise all the time because that’s not what the younger generations want to see, but if you are posting on Facebook, the demographic actively look out for advertisement and different products they can buy.

Identify your goals

While it may be standard practice to have goals for your business in general, you may look over the fact that you should also be setting goals for your social media accounts. These goals will in turn help the business too. Having social media goals are so important because it encourages you to grow your account and gives you the incentive to work harder to reach more people.

If you are wanting more followers, you should be going with a social media platform that has the most amount of users, but also the highest follow rates. The best platform for this would be TikTok with over 1 billion active daily users. If you are looking for customer service you might think about going with Twitter because there are many different channels of engagement that you can make through the app and you can have discussions through tweet and ask for opinions and expect to get answers.

What are the different platforms?

When it comes to social media, there is no shortage of platforms or growth services to choose from, and choosing the right one for your business is crucial.

Twitter, launched in 2006, is one of the oldest social media platforms that is still going strong. With approximately 326 million active daily users, people post to this sort form blogging site every single second. The best style and tone for Twitter that businesses should take on is a more friendly and comedic manner. Another benefit, as mentioned, is that there are a lot of growth services available, and if you are looking for a growth service that promotes organic growth, you could try Twesocial. You can post advisement from time to time but keep it light-hearted and funny, and always include some form of visual.

Instagram could be considered the everything app with various different features and methods of posting. Launched in 2010, Instagram has since remained one of the most popular social media platforms around, with just over 1 billion users. Instagram is not necessarily a formal app but it is far more glamorous and people tend to shows off only the best parts of their like on the platform. This should be something you keep in mind when creating content for Instagram, so a good idea here would be a hashtag generator, and for that, you could try Task Ant. One of the biggest benefits that Instagram has to offer is that because there are multiple posting features on the app you can continuously pot throughout the day and not come across as excessive.

TikTok, launched in 2016, is the most popular social media platform currently with over 1 billion active daily users. TikTok is a very laid-back and in-the-moment app that allows you to be your most authentic self. The best part of this app is that there is no need for any high-quality equipment or fancy content, you just need to be genuine and follow the trends, and there are also many growth services that focus on organic growth, and if that interests you, you can try TokUpgrade.

Head of Content, reality TV watcher and lover of cookies.