For a business to operate at its best, customer feedback is important.
While positive reviews can help promote and grow your business, sometimes even one negative comment can cost you clients and hurt your business's bottom line.
When dealing with a disgruntled customer, many businesses take the "customer is always right" stance, and try to remedy the situation. On platforms like Yelp, a search website backed up by customer reviews, it is not uncommon to see restaurants reply to negative reviews, apologize, and offer a solution.
However, not every business owner is willing to cooperate with an unsatisfied customer, and will go to extreme measures to make sure the problem is dealt with.
In a recent case, one Florida man retaliated by shooting into the home of a diner who left a bad review, reported Fox News.
Monica Walley wrote a review calling out the staff of an Orlando restaurant called Daybreak Diner, after the establishment refused to serve her disabled mother.
According to her feedback, the restaurant told her mother that she needed someone to accompany her if she wanted to dine in. She could, however, place an order for take out and wait in her vehicle while the food is being prepared.
"It was my mother's birthday, and all she wanted was her favorite Greek omelet. She arrived back home in tears,” Walley wrote in the review.
The restaurant's owner, Lizabeth Johnson, later said that her business was "ruined" because "the social media campaign resulted in negative online reviews, negative social media posts and harassing and angry phone calls to the restaurant."
But, Johnson wasn't the only one who was angry over the restaurant's newly-earned bad reputation.
Norman Auvil, 42, and Johnson's son, Michael Johnson, were also very upset about the review, so they decided to do something about it. That same night, after a few beers, the men found Walley's home address and drove to the location.
The pair idled for sometimesbefore Auvil allegedly shot into Walley's home three times. Walley and her father, Ken Walley, were home at the time and a bullet narrowly missed the latter, who was watching TV from the couch.
"I actually could feel the air from the bullet as it passed by me,” Ken told Fox 35 Orlando.
Auvil was later arrested and charged with "shooting into a dwelling and abuse of a disabled adult," according to a report the Orange County Sheriff’s Office.
Both father and daughter are thankful to be alive, but Walley can't help but still be shocked about the outcome of her review.
"When this all happened, I thought, 'No way!' I mean like, after a bad restaurant review? This doesn't seem right,” she said.
At this time, it's unclear what will come of the restaurant, but I'm sure they're now regretting their actions. One bad review is certainly better than all of this bad press they've been getting.