Mother's Day, which is also known as Mothering Sunday, is known to fall in Spring, but the date changes every year. It is held on the fourth Sunday of Lent and falls exactly three weeks before Easter Sunday.

A local food truck based in Otley has come under fire for what can only be described as a tasteless promotion meant to celebrate mothers.

I'm sure you are familiar with what The Daily Telegraph described as "the most heavily reported missing-person case in modern history".

Gerry and Kate McCann from Leicester, England took their young children - three-year-old Madeleine and her two-year-old twin siblings - on a group vacation to Portugal in 2007.

The McCanns stayed at the Ocean Club apartments in Praia da Luz, and spent most nights eating with the other parents in their group at a nearby restaurant.

But on the night of May 3, Kate returned to their apartment from dinner to a horrible discovery: Madeleine had vanished without a trace.

The Otley Burger Company owner made the decision to promote his business on Mother's Day by featuring missing toddler Madeleine McCann and her mum Kate.  Writing: “With burgers this good, you’ll leave your kids at home. What’s the worst that could happen [sic] Happy Mother’s Day to all the mums out there.”

The Otley Burger Company owner Joe Scholey, 29, said “I couldn’t care if people are really offended”. Speaking to Yorkshire Live, he said: “I don’t really have a message to them [those offended]. Maybe LOL? It’s a good laugh, isn’t it? I couldn’t care if people are really offended, I really don’t.” This is not the first time he has made tasteless jokes. He's aware that controversial stunts it go down well with his customers and in turn, he takes in a lot more money. He said: “Many years ago in the land of lockdown, we posted one and it got a bit of attention and it brought a lot of money in.

The post has been removed from his Facebook page, however it's still on Twitter where it has largely been ignored.