Tips for Creating Engaging Content on Social Media Platforms

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Tips for Creating Engaging Content on Social Media Platforms

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Social media has become an important part of our professional and personal lives. Everyone has access to popular social media sites, and we all spend hours in front of smartphones and laptop screens. Creating content in networks may seem easy to us, but marketers know the struggle. They have to put hours of effort into coming up with new posts every day.

Attracting a new audience from social media is not going to be easy. Millions of posts are shared across different channels. It is not easy to make your posts stand out from the rest. Paid posts can help you to boost your online presence, but that will be for a limited time only. For organic reach, engaging content is the only solution. If you are still reading this article, it means you need help to create engaging content for your profiles. Read on, we’ll share some secrets in the following lines.

Why do You Need to Create Content for Social Media?

4.48 billion users are active on different social media channels. Every user and marketer has different reasons to generate content for networks. Targeting billions of new potential customers and clients can help you to expand the business.

The prime reason to share content on social media is to offer information and entertainment. For example, an online casino has an active account on one of these channels:

  • YouTube
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • Snapchat
  • TikTok

The casino page is always updated. The latest news and promo codes are available. Thousands of users surf these channels every day. And many players may get interested in the new games or find interesting links with bonuses like this They will be satisfied with the useful information from the channel, some of them will follow the link, and others will find the official casino website and start playing.  And both the casino and the customer will get benefits.

Businesses always focus on informational content. But not every post is meant to promote business or service. A complete social media strategy must cover different elements, including humor, fun, information, and promotion. For individuals, these channels provide a medium to share their interests and personality. They share stuff they find relevant or entertaining as per their personality. People also use social media sites to stay connected to their loved ones too.

How to Create Engaging Content for Social Media?

Engaging content is not the only way to attract customers, but it is the most effective and affordable one. Businesses also run giveaways and other promotions to attract new clients. However, some brands cannot afford paid ads or free giveaways. Then engaging content will help. Here are some practical ways to create it.

Be a Storyteller

The audience needs stories to move them, and dull posts are not going to do the job. A good content creator must be a good storyteller. Expressing the true story of your brand or service is not going to be easy. You can start the strategy by creating a character that your target audience finds relevant. From finding the issue to offering the solution, the audience can learn from that character.

Everyone has his own style of telling a story. The single story does not work for all social media sites. Facebook is more about the fusion of text and visuals. On the other hand, Instagram is more about visuals and graphics. It is better to create customized posts for every social media site.

Make it Relevant

You are making great content, but it’s not working for your business or brand. Great content is not always relevant. Focusing on relevancy is the most important factor. If your audience cannot relate to the information or content shared with you, how are they supposed to stay connected? Recently, meme culture has become the most important trend. Users share and save these memes because these posts target things they find frustrating.

Focus on Graphics and Visuals

Explaining your service or message in a long-form of text may seem more satisfying, but it is not always the best approach. Users like to scroll through textual content easily. Using graphics and engaging visuals can make your post a scroll-stopper. Visuals can easily attract the attention of the users.

The same technique is used by online casinos to make their games more engaging. Themed slots are proof of this strategy. With great graphics and visuals, these themed slots can entertain players for a longer time. Online casinos are way more attractive and colorful than they used to be.

Be Authentic

For content creation, originality is the most important factor. Copying some other content creator is going to make you look naive. If you like the content of any other creator, you can take inspiration, but copying him will have a negative impact on your business. Only talk or write about things that you know about. Your followers look up to you as an authority, and you need to maintain that image with authentic content only.

Use Social Media Marketing Tools

Creating and sharing content for different social media channels is going to be quite hectic. Media companies have different teams, so they can afford such a workload. If you are a startup owner and want a perfect guide to content creation, there are different online tools to help you with the automation of social media marketing. Some of the popular tools for social media include:

  • Hootsuite
  • Sprout Social
  • Canva
  • Buffer
  • HubSpot
  • BuzzSumo
  • Pinterest
  • Mention

These tools and online sites help you to manage different social media profiles from one place. Instead of sharing and uploading content to every site, you can simply share across all channels with one click.


There are countless strategies and tips that can help you to optimize and improve your social media game. Following popular brands will help you to understand their strategies. If one technique worked for some brand, that does not mean you must use that same strategy. Being creative is the key to success on social media sites.

Head of Content, reality TV watcher and lover of cookies.