A mother-of-two is spending $700 a month to transform her toddler into a successful beauty queen.
For the past two years, Ali Piper, 32, has entered her three-year-old daughter, Ruby-River, in beauty pageants after she noticed her youngster loved being on stage.
According to the Daily Mirror, the mother-daughter duo soon became addicted to participating in the glamorous hobby.
"Ruby absolutely loves pageants and they've certainly boosted her confidence," Piper said. "She struts her stuff down the street and pouts like a pro. She's definitely a little diva now."
The money, which amounts to about $8,400 a year, is spent on dresses and entry fees. Despite her flashy attire, Piper said she won't let Ruby-River wear makeup or have a fake tan until she's at least four years old.
Piper explained her daughter had little confidence before she entered pageant life, but her daughter has since broken out of her shell.
"As a child, I suffered with crippling shyness and would hide myself away from other kids at school," the stay-at-home mom said. "But I did acting classes as a teenager which made me bubbly and outgoing."
"My son CJ, now 12, has always been loud and confident, but I panicked that Ruby-River would be quiet like I was," Piper added. "I was determined to bring her out of her shell."
Piper, who hails from Tyldesley, England, said she was inspired to enter her daughter into these competitions after watching TLC's Toddlers and Tiaras.
While Piper recognizes pageantry is an expensive avocation, she said she's willing to splurge for the sake of her daughter's happiness.
"I was spending up to £500 ($700 USD) a month on dresses and entry fees. I even bought an outfit from America that cost £750 ($1,050). It was expensive but I just couldn't resist," Piper said.
"It can be a squeeze to afford new outfits for her, but as long as she's improving her confidence, and she's happy that's all that matters," she continued.
Piper revealed Ruby-River has already seen success, as she's won several competitions.
"Every time I see her on stage my heart just bursts with pride," Piper said. "She's won loads of competitions and has dozens of crowns and trophies."
However, if the day comes where the three-year-old no longer wishes to participate, Piper said she'd be heartbroken, but her daughter's happiness will always come first.
"If she ever wanted to stop pageants, I'd be gutted because I love it. But as long as she's happy so am I," she said.
Would you put your daughter in child beauty pageants?